The company has been part of the British American Investment Group since June 2004. With new sister companies such as Britam insurance brokers and the Mauritius Leasing Company, lframac is now well placed to offer a selection of products and services that are sure to add value for buyers of the company's vehicles and machinery.
The company is the authorised product representative of:
MERCEDES-BENZ PEUGEOT MITSUBISHI CHRYSLER HAMM Rollers MONTABERT Rock Pickers TFM compactors CUMMINS Power Generations JACOBSEN Turf Equipment CASE IH CASE
All the company's facilities have been specially built to cater for its current operations, namely the supply of motor vehicles and industrial equipment, including after-sales service and parts supply, and thus meet the quality and engineering requirements of its approximately 25,000 customers.
With brand-name recognition and more than 35 years presence, the mission of lframac is to provide the land transport and industrial markets with not only a comprehensive range of world-class products, but also a standard of aftersales service as good as any in the world.
lframac is seeking to enhance its financial performance through regional expansion by exploring new business ventures in countries of Southern Africa.
One of the vehicles for this endeavour is its subsidiary, Camarfi, a company with a freeport trading licence which caters for the export of lframac products and services worldwide. Over the years, Camarfi has developed profitable trade with countries such as the UK, Dubai, Seychelles, Mozambique and Sudan.
To maximise the prosperity of all its stakeholders, lframac benefits from the BAI Group's support as it drives to five strategic imperatives: Satisfying the demands and expectations of its customers to the best of its ability in order to enhance their satisfaction; Providing its staff with adequate resources, welfare and motivation to enable them to perform at their best; Promoting the brands and products of its principals to ensure mutually beneficial relationships;
Complying with its environmental, legal and social responsibilities while optimising the value of its shareholders' investment; and Objectively reviewing its operations and processes periodically to improve the effectiveness of its quality management system
Today, the company is implementing financial improvement initiatives to enhance its already strong record of cash generation.
In the short and medium term, the company is looking forward to consolidating its activities by merging its operations with other entities of the Transportation Division of the BAI Group. Also on its agenda is the diversification of the products and services it offers.